- Rock Metal Machine
- 1 day ago
- 3 min read
VELVETEEN QUEEN DROP ANOTHER HARD ROCK STATEMENT
The third single arrives in style.
Published: 6 Aug 2026 • Author: Rock Metal Machine • Reading Time: 3 mins
Swedish hard rockers Velveteen Queen have released 'Too Far Gone', the third single from their upcoming album The Greater Good, due September 18th via Silver Lining Music. Packed with driving riffs and a huge chorus, the accompanying video showcases the band's electrifying live energy, directed by Patric Ullaeus.
RELEASE DETAILS
Artist:
Velveteen Queen
Album:
The Greater Good
Release Date:
18th September 2026
Record Label:
Silver Lining Music Pre Order:
Link Formats:
CD • Vinyl • Digital • D2C Bundle
PR Label:
Swedish hard-rock risers Velveteen Queen’s ‘Too Far Gone’ is the third single from their eagerly anticipated sophomore album, The Greater Good, set for release on September 18th via Silver Lining Music.
‘Too Far Gone’ bursts to life with an infectious rock ’n’ roll guitar riff, driving into crunching riffs before exploding into a larger-than-life, anthemic chorus. The accompanying video captures the band doing what they do best: commanding the stage, delivering a powerhouse performance, and embodying the raw energy and charisma that define true rock stars. Video directed by acclaimed filmmaker Patric Ullaeus.
🔥 FIREWORKS INSIGHT
Velveteen Queen continue to sharpen their identity with ‘Too Far Gone’, blending late '80s hard rock swagger with a contemporary edge rather than simply chasing nostalgia. Touring alongside Alice Cooper and Judas Priest has strengthened their reputation as a formidable live act, while a third single suggests confidence in the depth of The Greater Good. The album now carries growing expectations of establishing the band among Sweden's most promising hard rock names.
Velveteen Queen are rapidly emerging as one of the most exhilarating young acts in the modern rock scene, channeling the grit, swagger, and anthemic power of classic ’80s influences into a bold and contemporary sound. Having shared stages with Alice Cooper and Judas Priest, the five-piece have already built a reputation for their explosive live performances, undeniable stage presence and hook-laden rock songs.
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▶ WATCH THE NEW SINGLE
Want to hear the first taste of The Greater Good for yourself? Watch the official video below.
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The new album The Greater Good is a record which channels the strut of the Sunset Strip’s glory days via Sweden, with a healthy dash of old-school Guns N’ Roses, alongside spiritual ties to Aerosmith, Velvet Revolver and Hanoi Rocks. Produced by renowned producer Sören Andersen, there is an immediacy and vitality to Velveteen Queen's songwriting that commands attention from the very first note. Take the bounce and groove of the glam-punk ‘Talk or Walk’, which boasts a huge choral hook and a snarling top lip of attitude. Meanwhile, ‘Liar’ is soaked in sleazy bad boy mean streets, with riffs swinging low and hard. Yet there’s also full ballad artistry on display with the soulful ‘Chains’, showing that Velveteen Queen can bring it down to strands of raw emotion.
“A swagger Rock ‘n’ Roll tune from our upcoming album. Down it, whip it, drink it and realize you’re Too Far Gone” Velveteen Queen
Watch/Listen to the recently released singles ‘The Greater Good’ featuring Peter Keys (Lynyrd Skynyrd) on piano and ‘Adrenaline’ here. Both videos were directed by acclaimed filmmaker Patric Ullaeus.
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The Greater Good track listing:
1. Too Far Gone
2. The Greater Good
3. Talk or Walk
4. Adrenaline
5. Can't Go Back in Time
6. Chains
7. It Ain't Over
8. Liar
9. Best of the Best
10. Sorry
11. Try (Try to Believe Me)
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The high-voltage energy captured on the record is set to ignite the stage, with Velveteen Queen poised to turn every show into a full-throttle rock ’n’ roll spectacle. Catch them live soon as they continue their relentless ascent, with the next chapter of their live journey set to propel the band even further towards rock ’n’ roll domination.
Upcoming shows:
18 Sept – Debaser Nova, Stockholm (SE)
19 Sept – Valand, Gothenburg (SE)
More dates soon to be announced; for tickets and more information visit velveteenqueentheband.com
VELVETEEN QUEEN are:
Samuel Nilsson – Lead Vocals, Keys
Lukas Axx – Guitar
Noah Mårdh – Guitar
Vilmer Fall – Bass
Isac Borg – Drums
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Images courtesy of Patric Ullaeus / Scream 4 Existance PR
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